Title
Amending Title 14 of The Philadelphia Code, entitled "Zoning and Planning," Title 16 of The Philadelphia Code, entitled "Public Property," and making conforming amendments to the Code to provide for a comprehensive plan for the placement of advertising on municipal property, under certain terms and conditions.
Body
WHEREAS, The delivery of information in a timely manner has become increasingly important and expected in the digital age; and
WHEREAS, The City currently posts information pertaining to City laws, services and events on its official website and transmits public service and emergency alerts via smart-phones and tablets; and
WHEREAS, Digital advertising has become an effective way for governments to communicate public service messages and real time conditions such as weather and road conditions in conjunction with commercial advertising; and
WHEREAS, Allowing advertising, including digital advertising, to be placed on municipal property would provide the City with an effective means of communicating public service messages in tandem with commercial advertising messages; and
WHEREAS, Advertising on municipal property has become a meaningful and innovative way for municipalities to increase revenue; and
WHEREAS, Many cities, including New York, Chicago, Dallas, San Francisco, Boston, and St. Louis, are generating millions of dollars in revenue from the implementation of coordinated municipal advertising programs; and
WHEREAS, The City of Philadelphia has hundreds of municipally owned properties that are attractive to advertisers, and the City can raise revenue comparable to that in other cities by allowing certain private entities to utilize approved public facilities for advertising purposes, and even further through private sponsorship of certain public facilities; and
WHEREAS, With the proper oversight and controls, a coordinated municipal property advertising program can significantly improve the appearance, qu...
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