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Amending Title 14 of The Philadelphia Code, entitled "Zoning and Planning," by amending Section 14-1604, entitled "Outdoor Advertising and Non-Accessory Advertising Controls," by permitting certain non-accessory outdoor advertising signs within the area bounded by 7th Street, Spring Garden Street, 6th Street, and Willow Street, under certain terms and conditions.
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WHEREAS, The area bounded by 7th Street, Spring Garden Street, 6th Street, and Willow Street is an area for entertainment and social gathering, including such businesses as the Electric Factory, J.D. McGillicuddy's and various other Club uses; and
WHEREAS, Large "wall wrap displays" on buildings can accentuate the vibrancy of an area and heighten the public's sense of the area as a locus of entertainment, dining, retail and hospitality activities, and thereby attract more entertainment, shoppers and tourists; and
WHEREAS, Wall wrap displays are common to high density hospitality, entertainment and retail areas in many global cities; and
WHEREAS, Wall wrap displays generate revenues that can be directed to support the reuse and rehabilitation of underperforming or outmoded buildings, and generate licensing and/or permit fees that offset the City's cost of regulating such displays; now, therefore
THE COUNCIL OF THE CITY OF PHILADELPHIA HEREBY ORDAINS:
SECTION 1. Title 14 of The Philadelphia Code is hereby amended to read as follows:
TITLE 14. ZONING AND PLANNING.
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CHAPTER 14-1600. MISCELLANEOUS.
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ยง 14-1604. Outdoor Advertising and Non-Accessory Advertising Controls.
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(13) Notwithstanding any other provision of this Title to the contrary, one (1) static or digital mesh wall wrap non-accessory outdoor advertising sign ("Wall Wrap Sign") shall be permitted on buildings within the area bounded by 7th Street, Spring Garden Street, 6th Street and Willow Street, provided:
(a) The area of the sign face is no less than seven thousand (7,...
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