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Recognizing and congratulating the Greater Philadelphia Tourism Marketing Corporation on its designation by the U.S. Travel Association as an engine of regional economic growth, and on the recent identification of its slogan, "With Love, Philadelphia XOXO," by Frommer's as one of the fifteen best in the tourism industry.
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WHEREAS, The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is a private, non-profit organization that promotes the region's vitality as a premier leisure travel destination through strategic marketing and branding. Founded in 1996 by the City of Philadelphia, the Commonwealth of Pennsylvania and the Pew Charitable Trusts, GPTMC creates consumer campaigns inviting people to visit the five-county region of Bucks, Chester, Delaware, Montgomery and Philadelphia counties; and
WHEREAS, GPTMC produces or coordinates the production of high-quality content for key outlets through ads placed online, in magazines and newspapers and on billboards, television, radio and trains. This includes administration of Philadelphia's official visitor website (vitisphilly.com) and current events blog (www.uwishunu.com). Through these channels, the nonprofit is able to boost Philadelphia's regional tourism, worth $8.7 billion in economic impact and accounting for more than 85,000 regional jobs annually; and
WHEREAS, A recent report by Dr. Bill Siegel of Longwoods International was released by the U.S. Travel Association that documents through research the financial value of successful destination marketing programs. The report cites Philadelphia as one of two case studies that provide compelling evidence that consistent, well-executed marketing programs can produce a significant positive return on investment to stakeholders. Specifically, GPTMC's efforts were found to drive greater visitation, generate new tax dollars and create jobs for states and local communities; and
WHEREAS, At GPTMC's founding, Longwoods International's researc...
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