Title
Amending Title 14 of The Philadelphia Code, entitled "Zoning and Planning," and Title 16 of The Philadelphia Code, entitled "Public Property," to provide for a comprehensive plan for the placement of advertising on municipal property, and to further authorize contracts and concessions for the placement and management of advertisements on municipal property, all under certain terms and conditions.
Body
WHEREAS, In this time of scarce public resources, the City of Philadelphia has a vested interest in exploring new and innovative methods of raising revenue to support the services on which citizens and businesses rely; and
WHEREAS, Many cities, including New York, Dallas, San Francisco, Boston, and St. Louis, are generating significant revenue in the millions and even billions of dollars from implementing coordinated municipal advertising programs; and
WHEREAS, The City of Philadelphia has hundreds of municipally owned properties that are attractive to advertisers and can help raise revenue comparable to that in other cities from allowing certain private entities to utilize approved public facilities for advertising purposes, and even further through private sponsorship of certain public facilities; and
WHEREAS, With the proper oversight and controls, a coordinated municipal property advertising program can significantly improve the appearance, quality and coordination of street amenities, including bus shelters, telephone and information kiosks, public toilets, newspaper vending machines, and newsstands; and
WHEREAS, Clever, well-designed, and well-placed advertising can draw notoriety and help to brand a location creative and innovative; and
WHEREAS, A program of advertising on municipal property would involve little or no upfront cost to the City, while providing a meaningful source of revenue to offset the cost of maintaining public property and contributing to the City's vibrancy; and
WHEREAS, The City of Philadelphia should co...
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